Why Does Braiding Before Cutting Matter?
When it comes to hair extensions, the quality of the hair and the process it undergoes before reaching you makes all the difference. At Beauvoir, we've revolutionized the hair extension industry with a simple yet game-changing approach: braiding the hair before it's cut.
Why does this matter? Most brands offer what's known as remy cuticle hair. This hair arrives at factories in bundles, with the cuticles facing in all directions. To align them, the hair is run through a planing machine, a process that, while effective, damages the hair extensively.
By braiding the hair before cutting, Beauvoir ensures that the natural cuticle direction is preserved. This eliminates the need for the damaging alignment process, resulting in hair extensions that not only look more natural but also last longer and perform better.